For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of companies scoring social media gold in Sochi. From Molson’s beer fridge that can be unlocked with a Canadian passport, to Airbnb’s #SochiProblems real-time marketing win and American Apparel’s support of Principle 6, please click here to read the post.
To see more of my past Social Image of the Week columns on Convince&Convert, click here.
For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of how to make an announcement on Instagram. Sure, you could issue a press release, but to learn how The Office’s B.J. Novak, The Calgary Zoo and Oscar de la Renta successfully generated awareness and news coverage through creative exclusives on Instagram, please click here to read the post.
To see more of my past Social Image of the Week columns on Convince&Convert, click here.
Between my job, freelance writing and upcoming book, I’m constantly looking for inspiring examples of visual content to share. In working on a Fourth of July column for Convince&Convert, I discovered what might be my favorite Instagram account yet, @trotterpup. On a platform where images of cute pets are ubiquitous, this sassy French Bulldog continues to delight me with her ability to transform. One day she’s a lady in a floppy hat in heels, and other day she’s donning Minnie Mouse ears and hosting a contest to send people to Disney. You can’t help but smile at each photo.
The photos are a great reminder to companies that creativity, originality and a fantastic subject will always stand out. The simplicity yet powerfulness of each image is also remarkable. The clever ensembles, combined with the expression from @trotterpup, transform into a visual story vignette complete with its leading lady.
As a result of the gorgeous imagery, it’s no surprise to see this lovely pup do sponsored posts and content partnerships with brands.
So, imagine my delight when I discovered that the owners of @trotterpup have brought a new puppy into the mix. Named @winter, he’s so stinking cute. I can’t wait to see what additional great images will come with this adorable new pup!
Trotterpup’s Instagram Account
Best. Photo. Ever. Looking at it makes me smile.
It’s safe to say that I’m no stranger to speaking on the social media conference circuit. However, it’s rare that I’m offered an opportunity to present on something I’m passionate about outside of my day job. So, when my friends at Hubspot offered me the chance to give a Bold Talk at INBOUND, I was excited – and a little scared. The assignment? Pick a topic – any topic – outside of your professional job that you’re passionate about and speak for 10ish minutes.
The reality for yours truly? Join a group of incredibly accomplished, dynamic, inspiring marketers and attempt to dazzle the crowd with your own words of wisdom. Pushing all worries and doubts of being able to live up to such a task aside, I chose to listen to my gut and speak about something I knew very well – this lil old blog.
Welcome to 2014! With a New Year comes new possibilities and I think this whimsical post from Tiffany & Co. captures it perfectly. Given the 26,000+ likes on Instagram, this highly relatable post is also hitting the right notes with Tiffany & Co. followers.
Which one will happen to you?
