When I was invited to speak at Social Media Marketing World in San Diego, my thoughts centered around the fabulous event, amazing speakers and oh, a touch of warm weather (it’s been a pretty brutal winter in Boston, hasn’t it?). What I didn’t expect was how enamored I would be with the area – especially La Jolla. From hikes along the beach, to delicious al fresco meals and a few sunsets to remember, I have a good feeling that I’ll be back.
For my weekly Social Image of the Week column on Convince&Convert, I’m covering the Dublin Airport’s PSA campaign to ensure the country’s beloved holiday was being referred to correctly. For more information on how this campaign reached more than one million people on Facebook alone, please click here to read the post.
Photo taken in the PayPal Lounge at SXSW by Kris Krüg
Once again, SXSW was a whirlwind – in a good way. This year was different for me because I was there for a very special reason: promoting the launch of our new book, The Power of Visual Storytelling! Yes, that’s correct – I co-wrote a book! When publishing a book, it seems par for the course to do a fabulous book launch event. We ended up receiving three amazing “launch event” opportunities to sign and give away our book at SXSW among our community of industry friends and influencers. As the photos below will show, we had an incredible time. How can it not be an incredible time when Ekaterina and I are together? 🙂
For my weekly Social Image of the Week column on Convince&Convert, I’m covering Glad’s #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a fun new way. For more information, plus tips on ways Glad can further activate the campaign, please click here to read the post.
While Valentine’s Day has come and gone, I am so excited to share with you the most surprising gift I received on that day: a copy of MY FIRST BOOK! Yes, that’s right dear readers of The SavvyBostonian – I co-wrote a book! The book is called The Power of Visual Storytelling and discusses how to strategically use visuals, videos, and social media to market your brand.
The book is published by McGraw-Hill and I was fortunate to co-write it with one of the most intelligent, dynamic people I know: Ekaterina Walter. We were inspired to write the book after an article Ekaterina wrote on the subject went viral – and for good reason.
Pause for a moment and think about just how drastically the social media landscape has changed over the past few years in favor of visuals. When I first signed up for Facebook, the only image I could use was my profile photo and now my Newsfeed is a mobile-friendly stream of photos, videos, infographics, and more. Sites like Instagram and Vine have disrupted the industry by encouraging users to communicate with visuals and videos. Pinterest has changed the way we organize content and search for visual inspiration.
The book is meant to inspire new levels of creativity within organizations of all sizes – small, medium, large. We wanted to write the book to offer marketers tools and tips on how to work smarter and embrace the best practices of visual storytelling. We’ve included a powerful toolkit, full-color visuals, case studies and a step-by-step roadmap on how to curate visuals into a story. Whether you’re starting a business on your own, trying to build a brand for yourself online, or want to take your company’s social media to the next level, we’ve included a broad spectrum of examples across B2B and B2C companies.
I’m so excited that the book is here and now available on Amazon. We’re officially launching it in March 2014, but it’s shipping now. Oh, and if you do purchase a copy on Amazon, please make sure to leave us a review there and let us know what you thought of the book. We would love to hear your feedback!