Source: Boston Fashion Week
Slip into stilettos and flaunt the perfect pose, Boston Fashion Week is in town! On Friday, September 25, The Beehive and 33 Restaurant and Lounge are each hosting events to kickoff the weeklong event on a stylish note.
To read my full article, please visit it on examiner.com: http://www.examiner.com/x-21772-Boston-Nightlife-Events-Examiner~y2009m9d25-Fashionable-Friday-The-Beehive-and-33-Restaurant-and-Lounge-Kickoff-a-Week-of-Boston-Style
One would think that a partnership between Victoria Secret’s PINK line and MLB would result in a collection of sporty knickers. However, this collaboration seems to be starting small (and dreaming big?) with sweats and tees for six major league teams: Cubs, Mets, Phillies, Red Sox, White Sox and Yankees. The items are cute, look very comfortable, and stick mostly to team colors. However, there is one screaming hot pink Mets sweatpants/hoodie combo. Perfect for the girl who likes to stand out from the crowd, right?
While I’m certain that this will be extremely popular with PINK’s target demographic, several critics argue that female baseball fans already have a multitude of apparel options at their disposal. They also question why Victoria Secret has the number 86 on most pieces of clothing, citing Boston’s infamous “Curse of the Bambino.” In reviewing the overall PINK collection, it appears that Victoria Secret consistently uses the number 86 throughout the PINK line.
As a brand marketing enthusiast, I can’t help but wonder if Victoria Secret should have left the number 86 off of its MLB team apparel line. When it comes to sports, numbers on apparel will always have an added significance, from player numbers, to the year a team was founded, etc. I’m sure if Victoria Secret conducted a focus group, women would say that they’re not buying their MLB team apparel line because of the number 86, but because it’s cute, comfortable, and bears the name of their favorite team.
Bottom line – will this impact sales? Probably not, except in the case of a die-hard sports fan. As for their critics, I’d argue that women enjoy having options. We frequently look at our closets full of clothes and say, “I have nothing to wear.” Well, now we have a few more cute, sporty options.
What do you think of Victoria Secret PINK’s new MLB line? Check it out here: http://www2.victoriassecret.com/collection/?cgname=OSPNKMLBTMS&cgnbr=OSPNKMLBTMS&rfnbr=6378
About forty minutes outside of Boston, Wrentham is a great day trip to take every few months. Recently, I stopped in to search for a few last-minute winter purchases before the outlets go full-throttle into spring apparel.
Looking for black pointy-toed boots, I scored a great mid-calf pair at Nine West for $35! They also had knee-high ones for $50 (about a 2 inch heel). Off Sak’s had tons of Joe’s jeans, Theory had great basics on sale, and J.Crew made me want to jump headfirst into spring with it’s cheerful, preppy selections.
Quite possibly the most impressive of the day was the Coach outlet. There were so many high-quality leather bags in great colors from tan, black, white, periwinkle blue, and sage green. Similarly colored wristlets were super cheap, and passport holders, CD cases, mini travel pill cases, were all on sale (and make great gifts).
Outlets to skip included the GAP, Banana Replublic, Bebe and Arden B- they definitely need a refresher!
SavvyBostonian Tips:
Wrentham Village Premium Outlets: 1 Premium Outlet Blvd, Wrentham, MA
Between the crisp fall air, vibrant foliage, and the need for the perfect sweater to keep yourself fashionably toasty, why not take a roadtrip to kill two birds with one stone? I found this great website by surfing around Boston.com, and it lists ALL the outlets around New England. Headed up to New Hampshire to visit Aunt Grace, or down to Connecticut for a boring work conference? Make the most of your travels, or embark on an adventure with the potential for a great wardrobe find!
Savvy Tip: Visit the outlet’s website and see what types of promotions/sales are going on before you travel. For example, at the Wrentham Outlets in Massachusetts, they allow you to print out a free VIP Coupon Book voucher, which you redeem onsite, giving you access to special coupons. Just like the VIP we all know you are!
Happy Travels!