Browsing Category

BOSTON

BOSTON

Paul McCartney Concert Paints Boston Red, White and Blue

by mean daddy, Flickr

Last night Paul McCartney wrapped up the Boston portion of his touring extravaganza.  According to one of our savvy spotters, he decided to paint the town red, white and blue by launching confetti into the air during his two encores.  Apparently the confetti also went on a touring extravaganza of its own – not only through Fenway Park, but down Comm. Ave as well!

Sadly this SavvyBostonian missed the show, but imagine it must have been quite the party for the lucky concert goers!  Might not have been so fun for the city of Boston to clean up afterward, but I think the city is probably used to gobs of confetti at this point after so many victory parades :).

BOSTON

Do you Groupon?

Yesterday I took the plunge and purchased my first Groupon, a $40 Groupon to Ma Soba, and only paid $20 for it.  To use the Groupon, I must spend $40 dining inside the restaurant before January 31, 2010, and tax and gratuity are not included.  No word on whether it includes drinks AND food, but I’m guessing it does not.  Also, I can also only use one per Ma Soba visit, but could have purchased multiple Groupons.  Sounds easy, right?

Now you might be asking, what exactly is a Groupon?  Groupon is a website – www.groupon.com – and it uses the theory of collective buying power to deliver sweet deals to consumers.  Each Groupon has a minimum limit of how many people must sign up to purchase the Groupon before the deal can be offered.  If there aren’t enough interested buyers, then you are not charged for the Groupon – and you don’t get the deal either.

At present, Groupon only offers one deal per day across many major cities, Boston included.  After purchasing a Groupon, you receive an email the next day with instructions on how to print it.  It honestly couldn’t be easier.  For more frequently asked questions – please take a look at: http://www.groupon.com/faq

While I haven’t cashed in my Groupon yet (I only bought it yesterday!), I plan on testing it out this weekend, and will report back!

BOSTON, FASHION

Sexy Meets Sporty: Victoria Secret’s PINK Line Launches MLB Collection

One would think that a partnership between Victoria Secret’s PINK line and MLB would result in a collection of sporty knickers.  However, this collaboration seems to be starting small (and dreaming big?) with sweats and tees for six major league teams: Cubs, Mets, Phillies, Red Sox, White Sox and Yankees.  The items are cute, look very comfortable, and stick mostly to team colors.  However, there is one screaming hot pink Mets sweatpants/hoodie combo.  Perfect for the girl who likes to stand out from the crowd, right?

While I’m certain that this will be extremely popular with PINK’s target demographic, several critics argue that female baseball fans already have a multitude of apparel options at their disposal.  They also question why Victoria Secret has the number 86 on most pieces of clothing, citing Boston’s infamous “Curse of the Bambino.”  In reviewing the overall PINK collection, it appears that Victoria Secret consistently uses the number 86 throughout the PINK line.

As a brand marketing enthusiast, I can’t help but wonder if Victoria Secret should have left the number 86 off of its MLB team apparel line.  When it comes to sports, numbers on apparel will always have an added significance, from player numbers, to the year a team was founded, etc.  I’m sure if Victoria Secret conducted a focus group, women would say that they’re not buying their MLB team apparel line because of the number 86, but because it’s cute, comfortable, and bears the name of their favorite team.

Bottom line – will this impact sales?  Probably not, except in the case of a die-hard sports fan.  As for their critics, I’d argue that women enjoy having options.  We frequently look at our closets full of clothes and say, “I have nothing to wear.”  Well, now we have a few more cute, sporty options.

What do you think of Victoria Secret PINK’s new MLB line?  Check it out here: http://www2.victoriassecret.com/collection/?cgname=OSPNKMLBTMS&cgnbr=OSPNKMLBTMS&rfnbr=6378

BOSTON, EVENTS, NIGHTLIFE

Event Alert: Social Boston Sports Hosting Second Birthday Bash at Felt Saturday, March 7

I’ve been to a few second birthday parties in my day and they typically don’t include a night of drinks, dancing and raffle prizes. On Saturday, March 7, Social Boston Sports (SBS), a great group dedicated to hosting social events and sport leagues for young professionals, is celebrating their 2nd anniversary in the form of a birthday bash at Felt. The party starts at 8:00pm – tickets are $10, or free if you have one of their new Varsity or Junior Varsity membership cards.

Birthday Cake - Candles by jessica.diamond from Flickr

The event will be a private party on Felt’s 4th floor club, which also hosted their first birthday bash last year. I’ve been to a few Social Boston Sports events in my day, and I love their ability to bring together local young professionals. It’s hard to make new connections – friendship or romantic – after college, and everyone that I’ve met at a Social Boston Sports event is friendly, outgoing and open to meeting new people.

Given their fun-loving persona and great social event and sport league options, it’s no surprise that they have grown from a small group of friends to a network of over 3,500 young professionals in just two years.

Tickets are available at www.socialbostonsports.com and will not be sold at the door, so make sure to purchase yours in advance. I’ll be there toasting to their success and eating birthday cake!