During a fantastically long walk from the Back Bay to Harvard Square, I was delighted to stumble upon Anthropologie’s new store. Located in the old Crate & Barrel space on Brattle Street, the store may carry the same merchandise as its Boylston Street counterpart, but shopping in the airy, multilevel store offers customers an entirely unique experience.
I’ve always admired Anthropologie’s ability to create a signature retail personality; the interior of their stores go above and beyond to translate its hip, bohemian, feminine, stylish and worldly character. The innovative decor at the Cambridge store lives up to the brand’s quirky yet cool vibe, from the funky bed pictured on the left, to a pile of books and book pages glued upside down across a wide area of the ceiling – a work of art in its own right.
What differentiates the new Cambridge location from the Back Bay store are their layouts. The Back Bay store has a more distinct entrance marked with a dramatic, large door that’s very noticeable along bustling Boylston Street. Inside, there are two levels divided by a grand, sweeping staircase. In Harvard Square, the entrance is simple, but the store’s five levels are lined with floor-to-ceiling windows, allowing for lots of natural light. Plus, wandering around the five levels made the shopping experience feel more like a treasure hunt, which I loved.
The more I think about it, the stores really are perfect for their respective neighborhoods. Definitely check out Anthropologie’s new Harvard Square store the next time you’re in the neighborhood and let me know if you agree or disagree. I personally can’t wait to go back and see how they each get decked out for holiday season.
Anthropologie is located at 48 Brattle Street in Harvard Square, Cambridge.